"Meet Jim"

X10 Wireless Technologies Inc, a major manufacturer of home automation and electronics, was searching for a way to boost sales on one of their product lines. They needed a way to showcase the product’s key features but also connect with the product’s specific demographic target. They knew the value of the product would increase if people could actually see how it could be used. The use of a testimonial style Webmercial was the ideal way to reach that goal.

"Wavelink Avalanche MC"

With their Avalanche MC software package, Wavelink Corporation needed a way to both quickly educate potential customers on their software while differentiating it from their competitors. They needed something more than just a bulleted features/benefits list.

A narrative Webmercial made perfect sense. Using a three act format, we we’re able to really show the benefits of using their software in the real world. With the webmercial they were able to show a variety of industries in which Avalanche could be applied, demonstrate multiple product features, and cross sell other software packages.

"It Does It All"

X10 needed a way to announce the latest version of their video sender product in a way that would engage returning visitors. They also needed a way to easily educate first time visitors since the product was relatively complex to describe. An entertaining, long form Webmercial fit perfectly. Setting the Webmercial in a real-life setting and adding a touch of humor, they were able to easily meet both goals for a successful launch.

"You Drive"

The National Council on Independent Living, a non-profit organization for people with disabilities, was looking to raise funds through a high profile, national raffle campaign featuring a grand prize of a brand new Corvette. They needed an innovative way to get people excited for the raffle that combined all the elements involved: the organization, the cause, and the prize. By using a Webmercial that "played against the grain" of the usual preconceptions, they were able to use it both on their own site and repurpose it for viral distribution. In the end, the NCIL was able to sell out the raffle.